Cards for Smiles are an online event and dating business based around the idea of handing compliments to people to make them smile. This London based start-up wanted complete 360 marketing. Number Violet worked in partnership with Cards for Smiles to consider the business holistically, and to develop a brand philosophy that would speak to their target audience. Following the brand’s inception, we focused on developing a marketing strategy, campaigns and events that would stand out in the modern dating industry. The whole process involved budget and timeframe management.
Aspects of their marketing included:
- Marketing strategy
- 6 unique creative marketing campaigns
- Public interaction marketing stunts
- Event management
- Digital marketing set-up and training
- Set-up of business departments and training
Complete brand creation and set-up from competitor research to logo design, TOV, primary and secondary colours and typefaces, brand style guide.
Design elements included:
- Product and packaging design
- Design of business cards
- Design of various promotional material; roller banners, foam boards etc.
- Website build
- Content images
- Website management
- Website copy
- Press releases
- Social media
- Event scripts for hosts