Cards for Smiles: Brand Design & Photography

Hare & Ransome: Brand Design & Marketing Consultancy
May 9, 2017
Alexeeva & Jones: Website Development
November 28, 2016
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Cards for Smiles are an online event and dating business based around the idea of handing compliments to people to make them smile. This London based start-up wanted complete 360 marketing. Number Violet worked in partnership with Cards for Smiles to consider the business holistically, and to develop a brand philosophy that would speak to their target audience. Following the brand’s inception, we focused on developing a marketing strategy, campaigns and events that would stand out in the modern dating industry. The whole process involved budget and timeframe management.

Aspects of their marketing included:

  • Marketing strategy
  • 6 unique creative marketing campaigns
  • Public interaction marketing stunts
  • Event management
  • Digital marketing set-up and training
  • Set-up of business departments and training

Complete brand creation and set-up from competitor research to logo design, TOV, primary and secondary colours and typefaces, brand style guide.

Design elements included:

  • Product and packaging design
  • Design of business cards
  • Design of various promotional material; roller banners, foam boards etc.


  • Website build
  • SEO
  • Content images
  • Website management


  • Website copy
  • Press releases
  • Social media
  • Event scripts for hosts