ArcelorMittal

Contracta
March 28, 2024
Wellbeing Solutions: Complete Re-brand
March 17, 2021

Graphic Design

The client:

With a presence in more than 60 countries, and an industrial footprint in 18 countries, ArcelorMittal are a global steel and mining company. With a geographically diversified portfolio of iron ore and coal assets, they are strategically positioned to serve a network of steel plants and the external global market.

Their world-class research and development, paired with outstanding distribution networks allows them to supply quality steel in all major global steel markets including automotive, construction, household appliances and packaging.

The task:

ArcelorMittal didn’t want just another set of brochures, they wanted of art that evoked deep emotions.

Our approach was clear: combine powerful imagery and graphic design components with strong narratives, themes, and storytelling within the copy.  

We crafted compelling stories, devised impactful messaging, and brought it all to life through captivating copy and innovative design in their brochure. This latest steel, boasting unprecedented thickness, marks a significant milestone in the industry, and we ensured its debut in the UK was nothing short of remarkable.

But we didn’t stop there.

Following the success of the steel brochures, we embraced further projects: introducing new colour palettes for ArcelorMittal. From concept to design, our team meticulously craft every element with precision. This stunning new brochure range will further expand ArcelorMittal’s offerings in the global market.

As ArcelorMittal expands its footprint through UK acquisitions, we stand as their trusted agency for branding and marketing consultancy for newly acquired businesses.

Services provided:

Collateral Design
Marketing Consultation
Brochure Design
Product Launch

Feeling proud:

Launched a product never before seen in the UK Market
Trusted agency for a global company